4 Red Flags That PPC is Not Right For Your Business And...
I’ve been in PPC for quite some time now. As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. I’m...
ppchero.com/4-red-flags-that-p...
13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by p...
copyblogger.com/winning-conten...
Start Your PPC Client Relationships Right
As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discov...
ppchero.com/start-your-ppc-cli...
Don’t Forget The Basics! Audit Your Account - A New Case...
As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS...
ppchero.com/dont-forget-the-ba...
Write a Guest Post, Win a Hero Conf 2015 Registration!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes w...
ppchero.com/write-a-guest-post...
How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new...
ppchero.com/how-to-transition-...
[New Webinar with Formstack!] - 5 Super Smart Strategies To Drive Leads...
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not perform...
ppchero.com/new-webinar-with-f...
The New Authenticity and Authority: What it Looks Like, How to Use It
Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web. First, because the show is insanel...
copyblogger.com/jon-stewart-au...
STM London and Why You Should Be There
Share Tweet LinkedIn 1shares STM London is just around the corner. It’s 3 weeks away and it’s about time I post about it. I know, I know others already beat me to it bu...
iamattila.com/announcements/st...
Affiliate Summit West 2015 Reviews of Prussakov Session
Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based o...
amnavigator.com/blog/2015/02/1...
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