The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of yea...
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A Superhero Recap: Hero Conf Philadelphia
I had to start off this post with this awesome tweet by Mary Hartman, because it’s such a perfect analogy to the end of every Hero Conf. We meet awesome new people, learn ground-b...
ppchero.com/a-superhero-recap-...
Why Learning to Write Is the Toughest and Best Thing You’ll Do
Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute mod...
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How To Use AdWords Filters To Improve Account Efficiency
One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportuni...
ppchero.com/how-to-use-adwords...
4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands
Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your...
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[New Webinar with Convirza!] Google + Mobile: 3 Steps for...
62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone. That stat is probably no surprise...
ppchero.com/new-webinar-with-c...
Why RLSA Efforts Should Have Their Own Campaigns
With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we’ve seen fantasti...
ppchero.com/why-rlsa-efforts-s...
Snapchat Geofilters: A Valuable Marketing Tool
Snapchat Geofilters have been around for some time now, however, they have only recently become a part of the marketer’s toolkit. I feel like a kid at a candy store! In this post,...
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Will Messaging Bots Eat Mobile Apps? We Ask Uber’s Chris Messina
Messaging bots are huge right now. Microsoft is all in. Facebook wants developers everywhere to build bots for 900 million people on the Messenger Platform, Quartz’s first news a...
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What You Need to Know About Google Analytics 360
This is a guest post from Charles Farina, the manager of digital analytics at Analytics Pros. One month ago, Google Analytics announced the introduction of their Google Analytics...
tune.com/blog/what-you-need-to...
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