4 Places Writers Leave Money on the Table
Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that wri...
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Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the int...
ppchero.com/expanded-text-ads-...
Olympic PPC Ad Strategies
We’re a little over a week away from the opening ceremonies and the 2016 Olympic games are trending to exceed past benchmarks, most notably in media coverage and ad sales. For tho...
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Bidding Farewell to Adwords Converted Clicks: Don't Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable...
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Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic]
“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe” So, who’s responsible...
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Hanapin's PPC Resources Are Now Ungated!
Hanapin Marketing, the PPC Agency of Experts behind PPC Hero, is constantly creating new whitepapers, toolkits, and hosting weekly webinars. We want to be your main source for all...
ppchero.com/hanapins-ppc-resou...
View Ad Creative Through The Eyes Of Your Searchers
Making decisions for PPC initiatives can be stressful. Within the industry, we toss around “best” and “common” practices like confetti. We are purveyors of patterns. Collectors of...
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Wide Targeting VS Narrow Targeting
It is obvious that in order to achieve success in traffic monetization an affiliate needs to reach the target audience precisely. The more exactly an affiliate reaches the audience...
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ShoeMoney Show LIVE With Gene Mikhov (Come Join Us!)
Join us today @ 5:00 pm CST on the LIVE ShoeMoney show with special guest Gene Mikhov! Register HERE Gene and I have been friends for several years. I have had the opportunity...
shoemoney.com/2016/07/26/shoem...3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message
On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I w...
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