CMOs at Dailymail/Elite Daily, WeddingWire, and MAC Presents Join Panel at M1 Summit
Our next CMO Connect panel is taking over the main stage (upstairs) at M1 Summit New York on May 17th. This Mobile-First Summit features a full day of panels and talks on the lates...
tune.com/blog/cmos-from-dailym...
Shopping Ads Confession: I Think Custom Labels Are...
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully w...
ppchero.com/shopping-ads-confe...
5 Remarkable Qualities of Effective Online Content
When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away. Of course, there’s always the First Rule...
copyblogger.com/content-market...
CMOs from Refinery29, Sling TV, Belkin, and Keep Join Our Next CMO Connect Panel
If you’re a Chief Marketing Officer or a marketer wanting to stay ahead of the curve in mobile, you won’t want to miss this. We’re hosting a CMO Connect panel in New York City on M...
tune.com/blog/cmo-connect-chie...
Harness The Power of Customer Match - Strategies...
Customer Match is the link between your hard-earned customer email list and your AdWords advertising strategy. Customer Match, which was introduced to AdWords advertisers in late 2...
ppchero.com/harness-the-power-...
Everything You Need To Know About Facebook Lead Ads
Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that...
ppchero.com/everything-you-nee...
Digital Commerce Defined in 60 Seconds [Animated Video]
Here are a couple of startling stats to start your morning: $9 billion. That’s the amount of money spent worldwide on ebooks in 2015. $21.3 billion. That’s the amount of reven...
copyblogger.com/digital-commer...
3 Questions on Mobile Game Marketing Strategy
We recently hosted a webinar, “Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing,” and heard some fascinating stories from Christian Calderon, Chief Reve...
tune.com/blog/3-questions-on-m...
Ad Attraction Easily Migrates to HasOffers, Increases Revenue by 80%
Ad Attraction is a mobile marketing agency that caters directly to app developers and brands. The switch to HasOffers has given them the ability to fight fraud, increase revenue by...
tune.com/blog/hasoffers-ad-att...
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of yea...
ppchero.com/the-basics-of-sett...
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