#ThinkPPC Exchange: Ad Testing for Large Accounts...
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to...
ppchero.com/thinkppc-exchange-...
Why We Overestimate Technology and Underestimate the Power of Words
Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer? What — in fact — is the magic sauce of A...
copyblogger.com/amazon-copywri...
How to get started – a Guide by William
Share Tweet LinkedIn 1shares Media buys, this is how the pros drive traffic to their CPA offers. Yes, it’s true, media buys is probably the most powerful traffic generation m...
iamattila.com/media-buying-101...
The FTC Goes ‘Native’
Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go “native” on Dec. 4, hosting a public workshop on the latest – some say disingenuous – innov...
shoemoney.com/2013/10/10/ftc-g...
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.”...
amnavigator.com/blog/2013/10/1...
Increase the Power of AdWords Scripts With a Few...
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most use...
ppchero.com/increase-the-power...
5 Reasons You Should Embrace Rejection
Chances are, you read the title of this post and huffed, “I hate rejection! Rejection, I will dance upon your grave!” The good news is that you’ll never stop experiencing reject...
copyblogger.com/embrace-reject...
Mobile App Attribution: A Horse of a Different Color
Anyone who thought the transition from online advertising and attribution to mobile app advertising and attribution would be an easy one was wrong. Granted, advertising’s move towa...
tune.com/blog/mobile-app-attri...
New Filters for PAR Programs
Recently, we added new filters to the PAR Program to help users identify who is very active on social media. These new features can help users to know who they should be paying ext...
shoemoney.com/2013/10/09/new-f...What One of the World’s Great Novelists Learned About Writing from David Ogilvy
Salman Rushdie is one of our greatest living novelists. His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers,...
copyblogger.com/copywriting-og...
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