Facebook Launches Mobile App Ads for Increased Engagement and Conversion
So many mobile app marketers focus on one metric – CPI (cost per install), and while the number of installs was the first and primary KPI for user acquisition in the beginning, we’...
tune.com/blog/facebook-launche...
How to Transition From Facebook to Mobile as a Gaming Platform
Several years ago, Facebook emerged as one of the most popular gaming platforms thanks to the success of games like Farmville. With its broad and inherently social focus, the game...
tune.com/blog/transition-faceb...
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help...
ppchero.com/adwords-cross-devi...
5 Tips on the Effective Use of Copywriting Swipe Files
Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file. Used properly, it can get you writing quickly, provide insp...
copyblogger.com/swipe-file-tip...
It’s the end of the world as we know it, and Google feels fine
Last Monday was the day SEO died as we know it. All those lovely keywords in your analytics accounts showing all your Google search referral traffic are now dead, even though we h...
shoemoney.com/2013/10/01/end-w...
Why It’s Time to Take It Online-to-Offline
While the ecommerce and mobile industry is heating up, the truth is that 95% of all commerce still happens offline. However, the average person spends at least 3 hours per day on t...
tune.com/blog/its-time-online-...
Industry Targeting: SEO & PPC Strategy Webinar
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other ind...
ppchero.com/industry-targeting...
Announcing: Seth Godin will be Keynoting Authority Intensive
Ah, the challenge of writing about Seth Godin. The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder. Write 12 more paragraphs of really embarrassing mush. Del...
copyblogger.com/authority-inte...
Here’s How Hugh Howey (Bestselling Author of Wool) Writes
The bestselling author of Wool, Hugh Howey, has become the patron saint of empowering authors to take their publishing straight to the people. His own successes with self-publish...
copyblogger.com/how-hugh-howey...
Shop.Org Conference In Chicago This Week
You have another chance to hear me speak at the Shop.org Annual Summit in Chicago this week. I just got into town last night and I’m speaking tomorrow. The event itself runs Monda...
shoemoney.com/2013/09/30/shop-...
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