Keep Your Company's PPC Spend In Check [Webinar Recording]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area?...

Eulogy for a Blog

Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog. Blog’s life was tragically cut sh...

Blogging Monies Part 8- Blog Promotion Basics

Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon Hello! Welcome to the eighth part...

Are You Making These Costly Adwords Campaign Structure Mistakes and Missing Out On Your Most Valuable Customers?

Creating killer Adwords campaign structures is probably the most misunderstood (yet ridiculously important) element of your PPC strategy. If you are like most search advertisers,...

How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

Imagine you’ve entered a cave. Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you. You see three doorways: they’re equal in siz...

Competitive Advertising Intelligence with AdClarity Media Intelligence

I read an article awhile back about AdClarity Media Intelligence on TechCrunch. At that time the PAR Program wasn’t ready for what they had to offer, yet. Then a couple of week’s a...

30 Ways to Jump Start Your PPC Spring-Cleaning: New...

Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account coul...

Hero Conf 2014: 15 Things You Don't Want to Miss!

How to Use An Agency to Help Your In-House Team, Not...

So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missi...

Dear Diary, Hero Conf 2014 Is Gonna Change My Life

Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of pr...