New Account Checklist: 5 Things You Should Never...
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss o...
ppchero.com/checklist-for-your...
8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process...
ppchero.com/8-ppc-tactics-not-...
Your Audience Doesn’t Know What it Wants
If I asked people what they wanted they would have said faster horses. ~ Henry Ford Pretty witty quote, right? You’ve probably heard it before. (Even if Ford never actuall...
copyblogger.com/what-audiences...
Inbound App Marketing Series: Part 1
This is the first part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketi...
tune.com/blog/inbound-app-mark...
Blogging Monies Last Part (10)- Dominating Your Niche And Build A Big Reputation For Your Blog
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon Welcome to the tenth and the last...
kjrocker.com/blogging/blogging...
Which Content Influences Purchasing Decisions? Lessons for Affiliates
A recent Nielsen study, commissioned by inPowered, sought to shed light on “the role of content in the consumer decision making process.” Over a period of two months, they conducte...
amnavigator.com/blog/2014/04/0...
My Preparation Adventure in raising money for the PAR Program
In the next couple days or so I will write full post about my journey, mostly focused specifically on my experiences dealing with each VC/Angel firm/fund, but before that I wanted...
shoemoney.com/2014/04/02/pre-a...
Our Quarter 1 Compass - Shot Down: Understanding PPC...
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing...
ppchero.com/our-quarter-1-comp...
How to Catch an Affiliate Red-Handed in PPC
It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google displ...
ppchero.com/how-to-catch-an-af...
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