Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the camp...
ppchero.com/should-you-localiz...
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility w...
ppchero.com/how-bing-ads-devic...
Give Your Product Feed The Attention It Deserves
At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital M...
ppchero.com/give-your-product-...
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upg...
ppchero.com/new-upgraded-urls-...
The Smart Way to Use Surveys to Engage and Grow Your Audience
Last month, you may have seen Copyblogger’s 2015 Cost of Online Business Report that analyzed the results of a survey we conducted on the blog. The report explores the cost of do...
copyblogger.com/power-of-surve...
Rainmaker.FM: Has Social Media Killed Consumer Trust?
This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big). Th...
copyblogger.com/social-media-k...
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads...
ppchero.com/escape-your-ppc-da...
Top Products Or All Products? The Google Shopping Debate
I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products?...
ppchero.com/top-products-or-al...
New Book: Success Secrets of the Online Marketing Superstars
In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear. In response, I compiled...
copyblogger.com/online-marketi...
[New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out...
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at...
ppchero.com/new-webinar-with-i...
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