PPC Analytics Tactics That Can Make or Break Your...
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon y...
ppchero.com/ppc-analytics-tact...
Affiliate marketing and more with Zac Johnson on the ShoeMoney show
Zac Johnson has a blog where he talks in pieces about how he’s made millions from affiliate marketing. But you can tune in to the ShoeMoney Show and hear his story all at once, in...
shoemoney.com/2014/11/10/affil...
Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015
The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean...
copyblogger.com/authority-rain...
Keyword Bidding Strategies That Will Give You the Most...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understa...
ppchero.com/keyword-bidding-st...
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Ideally, this click would result in a conversion but that is not always th...
ppchero.com/what-is-cost-per-c...
Hey Marketers! Don't Forget to Advertise to Human Beings.
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy...
ppchero.com/hey-marketers-dont...
@BuySellAds…buys and sells ads! ShoeMoney FSF
Free Shirt Friday! This week’s shirt is from BuySellAds. You guessed it! They buy and sell ads! For online companies. Check them out here. If you would like to see your compan...
shoemoney.com/2014/11/07/buyse...
2014 State Of Paid Search Is Here!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketi...
ppchero.com/2014-state-of-paid...
Optimizing Re-engagement Campaigns Through Split Testing
Split testing is a marketing technique used to identify and measure the influence individual campaign characteristics have on performance. The value of split testing has long been...
tune.com/blog/optimizing-re-en...
90% of Mobile App Users Will Make Holiday Purchases Through Apps
Artisan surveyed 500 mobile app users about shopping on mobile apps, specifically their intentions this holiday season. See the results! Ported Post: This entry was originally pu...
tune.com/blog/90-mobile-app-us...
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