How To Use Your Campaign Data To Reverse Engineer Yahoo Gemini Ad Delivery Algorithms (Part 1, eCPM vs Clicks)
I haven’t had much time to blog lately so I had one of my A4D media buying team members write up something cool that we’re doing to figure out how Yahoo Gemini’s algorithm works....
jasonakatiff.com/media-buying/...
Survey Shows Facebook will be the Dominant Social Network for the Super Bowl
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon With the super bowl just days away...
kjrocker.com/industry-news-2/s...
Mobile Marketing Secrets Revealed
Last week, the HasOffers team was a Bronze sponsor at Affiliate Summit West in Las Vegas. It was a fantastic show, and we appreciate everyone taking the time to speak with us. As a...
tune.com/blog/mobile-marketing...
Simplifying Remarketing With Google Analytics Instant...
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site t...
ppchero.com/simplifying-remark...
It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to...
ppchero.com/it-takes-two-to-ma...
True or False: My PPC Goals Are Realistic
Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost...
ppchero.com/true-or-false-my-p...
$27 Million and a Whole Lotta Grit
True Grit. The best words I’ve seen on the homepage of a VC ever (iconventures.com). Certainly there is some amount of luck and timing in the game, but companies that make it to on...
tune.com/blog/27-million-and-w...
It's The Year Of Mobile...Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree th...
ppchero.com/its-the-year-of-mo...
Do Lower Prices Lead to More Sales?
Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind r...
copyblogger.com/product-pricin...
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of...
ppchero.com/30-excel-tricks-to...
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