A Simple Content Marketing Strategy for Creative Folks
I promoted my business the wrong way for a long time. Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for fe...
copyblogger.com/creative-conte...
The Beginner’s Guide to Writing Bullet Points That Work
Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else … In the online attention economy, studies show us that r...
copyblogger.com/bullet-points/
How Mobilegeddon Impacts Paid Search
By now you’ve most likely heard of Google’s latest SEO algorithm update, aptly nicknamed Mobilegeddon by the SEM industry. Website mobile-friendliness will now be a ranking signal...
ppchero.com/how-mobilegeddon-i...
Malcolm Gladwell to Keynote Main Stage at Postback
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” ― Malcolm Gladwell I’m excited to announce...
tune.com/blog/tune-welcomes-ma...
About Pages: How to Fascinate and Engage with Just One Look
If you want your website’s About page to work, you have to answer one crucial question. And no, the question isn’t, “How many years have you been in business?” It’s the one que...
copyblogger.com/about-pages/
What You Need to Know about the Google Mobile Algorithm Update
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon If you’re involved with performanc...
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How Award-Winning Journalist Adam Skolnick Writes
Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick...
copyblogger.com/adam-skolnick-...
How to Create Exquisite Subheadlines
The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex. Imagine your average reader. She has falle...
copyblogger.com/exquisite-subh...
5 Surprising Reasons Why Good Podcasts Fail to Get Noticed
All businesses are in the media business, whether or not they acknowledge it (or like it). The Internet has rapidly changed how customers discover, research, and interact with co...
copyblogger.com/podcast-mistak...
Should You Specialize To Grow Your Agency? And, An...
This is the fourth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we...
ppchero.com/should-you-special...
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