Why Writers Need to Develop a Sense of Humor

Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Someone who can find the unique angle that will differe...

How Do Your Apps Measure Up? Benchmarks in Loyalty

We recently conducted a study examining benchmarks and trends associated with loyalty and engagement among mobile app users. In this article we discuss the findings associated with...

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Interview with Jeff Allen! Introducing his brand new...

“I have 35 scheduled meetings this week. Think about that for a minute.” – Jeff Allen Starting this month, veteran PPCer and Hanapin’s President, Jeff Allen will be introducing a...

Target User Intent With Bing Native Ads

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes: User interests...

Four Characteristics of a Valuable Affiliate

Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked:...

Trustworthy Accountability Group Building Major new Anti-Fraud System

Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon The Trustworthy Accountability Gro...

How ProBlogger’s Darren Rowse Writes

New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined Kelton Reid to chat about the opportunities that 13 years of bl...

Valuing Your Connections and Optimizing Towards Happiness

Today’s guest on Hack the Entrepreneur is a developer who understands the marketing strategies needed to grow a business — and is an expert in implementing them. He helps course...

3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

When you write sales copy, it’s easy to get consumed by one thought: make the sale. But this focus could actually be your copywriting downfall. While you want to make a sale,...