A New Way to Think About Your Show’s U.S.P.
One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod Morris and Jon Nastor prov...
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Spotlight On: AppLovin’s CEO
@Applovin #Postback15 This is an exclusive Q&A with Adam Foroughi, CEO of AppLovin. Adam is scheduled to be a panelist at #Postback15. Q: In terms of user acquis...
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Convince Your Boss to Send You to #Postback15
The mobile event of the summer is just around the corner. Featuring a lead keynote address from Malcolm Gladwell, nine panel sessions with discussion from 30+ industry experts, and...
tune.com/blog/convince-your-bo...
[New Whitepaper!] Getting Started with Display...
Display Advertising provides advertisers a powerful option for building brand recognition and driving market share. With Display Advertising, you place your brand and/or product in...
ppchero.com/new-whitepaper-get...
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. Howeve...
ppchero.com/increase-user-enga...
The Monkey & The Cat: When To Ignore CTR
Click-thru-rate (CTR) is a basic concept of paid search. It is defined as clicks divided by impressions and is a measure of people that see an ad and actually click through to the...
ppchero.com/the-monkey-the-cat...
Rapid-Fire Takeaways from Authority Rainmaker
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering q...
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The 3 Types of Trolls You Meet Online (and How to Deal with Them)
Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. If you spend any time o...
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The Princess of Profanity on Finding Your Voice as a Writer
Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you. Whenever host Demian Farnworth talks...
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The Bobby McFerrin Plan for Creating a Remarkable Business
I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than tha...
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