Surprising Example of (Toolbar) Affiliate Transparency
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships wi...
amnavigator.com/blog/2013/07/0...
The Seductive Hook: How to Find it Every Time
Did you know that people will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their...
copyblogger.com/seductive-hook...
Case Study: How a Corporate Consultant Built a Thriving Business with Content
When I met Jen Waak at a group dinner for women bloggers during the South by Southwest conference, I was impressed with her warm, engaging personality. Then she stood up from the...
copyblogger.com/jen-waak-case-...
Why are you spending so much time being pissed off at Google?
Hit up any search industry or affiliate conference and you can’t walk more than two steps without someone complaining about Google. Whether it’s “not provided” data missing from Go...
shoemoney.com/2013/07/09/why-a...
In Affiliate-Merchant Relationships Transparency Goes a Long Way
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increas...
amnavigator.com/blog/2013/07/0...
PPC Hero and Crazy Egg's Live Landing Page Critique [Webinar]
Join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of...
ppchero.com/ppc-hero-and-crazy...
An Open Letter to Anyone Who Writes Headlines for a Living
Howdy writer, Remember when I said that profitable advertising was a planned and purposeful neglect of everything except making the sale … and that you should treat copywriting l...
copyblogger.com/open-letter-to...
My Bad Habit Reward System
If you read my book then you know I have some bad habits. When Starcraft II came out I bought that and played a lot of custom maps. When I hit certain benchmarks I would play a...
shoemoney.com/2013/07/08/my-ba...
Social Media Mistakes on Facebook: These CAN Doom You
Advertisement I had to check out Facebook for at least a few more seconds. I mean, it is not everyday that I come across a Facebook Group composed of my grammar school buddies. So...
dukeo.com/social-media-mistake...Ads That Snatch Defeat From The Jaws of Victory
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance — if the image doesn’t get the audience to stop and ski...
ppchero.com/ads-that-snatch-de...
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