PPC Hero · Posted Feb 11 2016

Show Returning Visitors Extra Love Through RLSA

In light of Valentine’s Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We...

ppchero.com/show-returning-vis...
PPC Hero · Posted Feb 11 2016

Want a $15,000 Audit for $1,125? Hero Conf Can Help.

That’s right! At Hero Conf Philadelphia, we’re offering a 1-on-1 audit experience that is less than 10% the cost of a typical audit. Spend dedicated time with three different PPC e...

ppchero.com/want-a-15000-audit...
Copyblogger · Posted Feb 10 2016

Why Lazy People Make the Best Content Marketers

Traditional marketing and content marketing have something important in common. In order to get the business results you want — more leads, sales, and profits — you have to do th...

copyblogger.com/lazy-content-m...
PPC Hero · Posted Feb 10 2016

How To Use Multi-Channel Funnels To Improve Your PPC

A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holisticall...

ppchero.com/how-to-use-multi-c...
AMNavigator · Posted Feb 10 2016

Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other thin...

amnavigator.com/blog/2016/02/1...
iAmAttila · Posted Feb 09 2016

QUICK GUIDE: How to convert list of keywords into exact match for Google Adwords in just a few seconds

Share Tweet LinkedIn 12shares You will need NOTEPAD++ for this one, or similar editor that supports reg expressions. Make sure you have your list of keywords in a list tha...

iamattila.com/keyword-research...
Copyblogger · Posted Feb 09 2016

Is Social Media Making Us Dumb?

It’s 2016, and Skynet doesn’t need to send Terminators to wipe us out. A new gaming app ought to do the trick. I’ve seen the best minds of my generation destroyed, made starving...

copyblogger.com/social-media-d...
PPC Hero · Posted Feb 09 2016

How To Find Your Competitors' Bidding Schedule

Over the last few months, I’ve written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or p...

ppchero.com/how-to-find-your-c...
Shoemoney · Posted Feb 09 2016

If I Had To Name My Mentor

I get asked all the time about who I follow or who I look at as a mentor. My answer is that I listen to everyone but I do not follow anyone. However,  with that said,  the guy...

shoemoney.com/2016/02/09/if-i-...
Copyblogger · Posted Feb 08 2016

This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post

In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages. The response was immens...

copyblogger.com/cornerstone-co...