Don’t Write Google a Blank Check: Advanced Negative Keyword Strategies For Savvy PPC Marketers
You know what really perplexes me? The willingness of people to just give away their money for no reason. Especially, when those people are fiscally responsible, like paid search m...
shoemoney.com/2014/02/27/dont-...
When Less Has to Be More – Working with Limited Budgets
Editor’s Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will b...
ppchero.com/when-less-has-to-b...
Facebook & Ad Sets: The Beginning
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are...
ppchero.com/facebook-ad-sets-t...
Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)
Here’s a fact about content marketing that’s actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our...
copyblogger.com/cmi-2014-study...
Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)
If this headline were a woman, I’d marry it. That’s an odd thing to think, no? Back in the day, my friends and I used that phrase to denote something inanimate that we were par...
copyblogger.com/headlines-some...
Advertising Network – Risk and Capital Management
I wrote a long post on Stackthatmoney so I thought I’d post it here. The premise of the post was why I don’t believe that Ryan Eagle from EWA intentionally went Bankrupt and stol...
jasonakatiff.com/affiliate-mar...
Welcome to the Dark Side, Luke
Question Assuming these companies are still small & privately held, which of the 3 would you invest In? WhatsApp King (CandyCrush) UpWorthy They all make tons of mo...
shoemoney.com/2014/02/26/welco...
2014: The Year of Ad Extensions
Editor’s Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will b...
ppchero.com/2014-the-year-of-a...
The Mobile Advertising Ecosystem Beyond Facebook
The mobile advertising landscape is experiencing rapid change and growth. With the rise of smartphone use and technologies to better serve and track mobile ads, we’ve seen an explo...
tune.com/blog/top-25-mobile-ad...
Here’s How Ann Handley (the World’s First Chief Content Officer) Writes
Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or li...
copyblogger.com/ann-handley-wr...
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