Blog Design Basics: Here Are Some Key Elements You Should Never Overlook
Advertisement I love to read discussions about what’s important in your blog design. You need a professionally designed logo! You need a premium theme! You need, you need, you...
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Strong CTA: Offer Your Readers Something That They Can Never Refuse
Advertisement If it’s easier to push a camel through the eye of a needle than it is to get your readers to complete one simple call to action, then maybe you need to change things...
dukeo.com/strong-cta/Reduced Bounce Rate: 4 Tips To Get Readers To Explore More Pages
Advertisement Anytime a new visitor comes to your blog and reads more than one page that’s a good thing. It means he likes your blog and he’s finding value in your content. Some...
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[New Whitepaper!] The Best PPC Reports for the Education...
Why have a whitepaper dedicated solely to education industry reporting? Isn’t all PPC reporting the same? The basics are, but with education, you don’t just report on the usual K...
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Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
The common consensus among the many paid search professionals I speak with is that you need to love digging into data to do this job well. I’ve heard terms such as “data nerd,” “da...
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We're off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there. That means you have until Friday to claim your seat at the World’s L...
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Say “Hello” to the Best and Fastest Customer Service in the Biz
Customer support is one of those things that doesn’t matter… until it does. One thing wrong and the consequences can be disastrous. And we get that — that’s why we’re here for you....
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Affinity Content: The Key to Growing Your Community
This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article. Due to...
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Simple Writing: Keep Your Blog Content As Simple As Possible
Advertisement By now you’ve heard the “high-quality content” spiel so many times you probably recite it in your sleep. But one man’s “quality” is another man’s confusing jumble of...
dukeo.com/simple-writing/Blog Exit: When Is It Time To Drop Your Blog
Advertisement It’s a reasonable question. There are so many variables in blogging and just one little tweak can make a difference. If you’ve been giving it all you’ve got it’s har...
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