PPC Mistakes You Didn't Know You Were Making - On Demand...
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digita...
ppchero.com/ppc-mistakes-you-d...
To sell or NOT to sell???
Black Friday has been creeping into Thursday, Thanksgiving day, for a few years now. Each year, business owners must make this moral decision: Keep closed on Thursday and preserv...
shoemoney.com/2014/11/26/sell-...
TUNE Gives Thanks
It’s that time of year again! The leaves are falling. The air is crisp. And, you start feeling nostalgic for the season’s traditions. Oh yes, it’s Thanksgiving. While we know man...
tune.com/blog/tune-gives-thank...
Against Attention: The Pre-Thanksgiving Manifesto
Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it does...
copyblogger.com/attention-mani...
Super Early Bird Pricing Expires Sunday!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you’ll get the best price on registration to Hero Conf eCommerce Summit, January 22-2...
ppchero.com/super-early-bird-p...
Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You the...
ppchero.com/why-you-cant-just-...
8 PPC Experts Share Secrets For Optimizing Your PPC...
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalis...
ppchero.com/8-ppc-experts-shar...
TUNE Now Available on Segment
We are excited to announce TUNE is now integrated with Segment, a customer data hub, one library that allows you to collect and send data to and from any service, platform or app....
tune.com/blog/tune-is-now-avai...Jay Baer on “Generosity Marketing” and the Power of Business Podcasting
You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In...
copyblogger.com/jay-baer-inter...
Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility
Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their expe...
copyblogger.com/emotional-appe...
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