Tell Me Where It Hurts - A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to...
ppchero.com/tell-me-where-it-h...
Why a Comprehensive Content Marketing Strategy Includes Podcasting
What if there was a way to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just t...
copyblogger.com/podcasting-con...
10 Visual AdWords Reports You Should Be Using
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever. This handy tool all...
ppchero.com/10-visual-adwords-...
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated w...
ppchero.com/3-reasons-not-to-r...
SEO and ASO are Merging: Here’s How to Stay Relevant
Google’s enabling app discovery via mobile search. Apple’s indexing apps for valuable content and functionality. And Google is testing streaming apps like movies, enabling use with...
tune.com/blog/seo-and-aso-are-...
How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them. T...
copyblogger.com/how-to-write-c...
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords,...
ppchero.com/how-to-determine-y...
App Developers and Advertisers: If You’re Not Using Deferred Deep Linking, You’re Not Keeping Up
Top app marketers are spending multiple millions per month to acquire new users. Even smaller companies are often shelling out $30,000 to $40,000 every month to feed their growth e...
tune.com/blog/app-developers-a...
What Is a Content Marketer?
Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, a...
copyblogger.com/what-is-a-cont...
The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made. The AdWords app for iOS has been released! This is one of the most anticipated PPC announcements of 2016...
ppchero.com/the-adwords-app-fo...
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