The Transformative Effect of a Well-Built Brand Statement
I spent this past weekend among a group of smart writers at Jeff Goins’s first Tribe Conference in Nashville, Tennessee. Jeff asked me to speak about content marketing (one of my...
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Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)
In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled “Free Agent Nation” appeared in a young magazine called Fast Company, and a care...
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The Episode that Explains the Future of Rough Draft
So, Rough Draft is making a few changes. Good changes. Three in fact. One, after this episode, host Demian Farnworth is taking a break for a month. A month to clear his head. A m...
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Hot Seat: Grilling Jerod Morris on Using Audio Content to Seed a Content Arsenal
This week’s episode of The Lede begins a three-part series in which Pamela “Battle-Ax” Wilson joins Jerod Morris and Demian Farnworth, and the three take turns in the hot seat. Thi...
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How to Turn Bad News into Happy Customers
Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In thi...
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Free Download: 119 Facebook Custom Audiences From Hanapin
Facebook advertising is soaring with over 2 million active advertisers. And for good reason too. People are spending a lot of time on Facebook. Among adult Facebook users, average...
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Starting Post Types: Which Ones To Use On A New Blog
Advertisement When you’re starting a new blog you can just sit down and start writing willy-nilly, or you can put some thought into it and actually create something effective. Th...
dukeo.com/starting-post-types/Growing a Blog: How To Do It Like A Professional?
Advertisement “Mary, Mary, quite contrary, how does your garden grow? With silver bells and cockle shells and pretty maids all in a row.” Mary didn’t get a beautiful garden just...
dukeo.com/growing-a-blog/Blog Reinvention: 9 Ways To Start Fresh
Advertisement There comes a time when everybody gets bored with their blog, and that’s usually the time they rush to their favorite registrar and pick out a few domain names. Wha...
dukeo.com/blog-reinvention/Non-Profit Blogging: 5 Reasons Not-For-Profits Should Blog
Advertisement I recently volunteered to set up a blog and website for a local church and during the process it occurred to me that all kinds of non-profit organizations could bene...
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