3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated w...
ppchero.com/3-reasons-not-to-r...
SEO and ASO are Merging: Here’s How to Stay Relevant
Google’s enabling app discovery via mobile search. Apple’s indexing apps for valuable content and functionality. And Google is testing streaming apps like movies, enabling use with...
tune.com/blog/seo-and-aso-are-...
How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them. T...
copyblogger.com/how-to-write-c...
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords,...
ppchero.com/how-to-determine-y...
App Developers and Advertisers: If You’re Not Using Deferred Deep Linking, You’re Not Keeping Up
Top app marketers are spending multiple millions per month to acquire new users. Even smaller companies are often shelling out $30,000 to $40,000 every month to feed their growth e...
tune.com/blog/app-developers-a...
What Is a Content Marketer?
Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, a...
copyblogger.com/what-is-a-cont...
The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made. The AdWords app for iOS has been released! This is one of the most anticipated PPC announcements of 2016...
ppchero.com/the-adwords-app-fo...
[New webinar with Linda Bustos!] Why It's Important...
Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in plac...
ppchero.com/new-webinar-with-l...
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac u...
ppchero.com/top-reasons-i-cant...
This Week On STM: "Top 50,000 Facebook pages (Jan 2016)" and more...
Tutorial: Unlock Hidden $$ In Your Campaigns With Colour "Did you know there's a hidden weapon in the fight for higher CVRs lurking in every ad and landing page you make? It...
stmforum.com/blog/this-week-on...
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