Web Personalization: The Future of Digital Marketing and Sales Is Now
In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge bus...
copyblogger.com/web-personaliz...
5 Aspects About CTR You Should Know for CPM Campaigns
We all know what Click-Through Rate (CTR) is and that it is an important value. It is also important to add that a high CTR isn’t equal to a high Return on Investment (ROI). In...
mobidea.com/academy/ctr-cpm-ca...
How to Optimize Campaigns on ExoClick: A Step-by-Step Guide
Looking for great case studies of real media buy activities and optimization processes? You’ve come to the right place! Let’s explore this world and show you how to make money...
mobidea.com/academy/exoclick-o...
How to Analyze Media Buying Campaign’s Variations
Media buying campaigns variations are what’s all about! Keep reading to become enlightened and learn more than our experts! In fact, you should imagine you’ve got a media buyin...
mobidea.com/academy/analyze-ca...
Traffic Factory: Optimization Tips
If you already know how to create a campaign in Traffic Factory this is the article you’ve been waiting for. If you’re interested in this ad network but you’re not sure about how...
mobidea.com/academy/traffic-fa...
5 Facebook Ad Settings to Audit In Your Account
Campaign Objective When setting up campaigns, its a good idea to know what the purpose of your marketing is going to be on Facebook. Luckily, Facebook allows us to choose from se...
ppchero.com/5-facebook-ad-sett...
Targeting: How to Get All the Juice? (Part 2)
In the previous article of targeting campaigns we saw the importance of choosing and setting correctly a campaign’s target. In this second part, we focus on the “what to do” afte...
mobidea.com/academy/targeting-...
Targeting Campaigns: How to get all the juice? (Part 1)
Targeting campaigns is huge. It’s one of the most important steps you’ll have to take. By choosing a wrong target, you’re basically signing your death sentence. In fact, by n...
mobidea.com/academy/targeting-...
Frequency Capping: Everything You Should Know
As a media buyer, you’re gonna be able to use a lotta tools when creating a campaign. You may leave some of them by default because their impact on a campaign’s performance is al...
mobidea.com/academy/frequency-...
Banners: Tips To Improve Campaign Performance
Choosing the best banner is not an easy task. It’s not just about selecting your favorite color or matching some words. It’s a hard process but it’s super important. Indeed,...
mobidea.com/academy/banners-ti...
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