Amazon, LinkedIn, & YouTube: New Video Releases on Hero...
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Micros...
ppchero.com/amazon-linkedin-yo...
8 Calls to Action that Initiate New Relationships with Customers and Collaborators
I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter...
copyblogger.com/new-relationsh...
New Survey! How Has Machine Learning Impacted Your PPC?
We’ve heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There’s a ton of articles you can read that tell you how t...
ppchero.com/new-survey-how-has...Perfect Targeting & Personal Messaging: The Dynamic Duo
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also...
ppchero.com/perfect-targeting-...
A/B Testing in Affiliate Marketing in 5 minutes with Voluum
While you can get away with high-level optimization by just pausing certain traffic elements, granular optimization is different. A/B testing different elements is crucial to make...
voluum.com/blog/ab-testing-in-...
The 5 Types of Online Prospects, and How to Sell to Each of Them
If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in. On th...
copyblogger.com/blog-selling/
How to Fuel Cross-Channel Growth with PPC
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC. Nor is there any magical lever to pull that lets us drive cross-c...
ppchero.com/how-to-fuel-cross-...
A Different Way to Think About PPC Ad Copy
There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the m...
ppchero.com/a-different-way-to...
[Newsletter] [Report] $19.41B in adspend forecast for 2019 Eggs in one basket? How to diversify traffic in 2019.
Barcelona, Spain MRKTRS x STM WKLY #89 DIVERSIFYING TRAFFIC IN 2019 Stuck on one traffic source? 2019 is the year of diversifying tra...
mrktrs.co/newsletter-%f0%9f%93...
Free Training from Hubspot, Optmyzr, Quora...
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quor...
ppchero.com/free-training-from...
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