How to Use Internal Cliffhangers

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

How to Write Nearly Undeletable Emails

Why Are Push Notifications Important for Advertisers?

Push ads are just one type of online advertisement but they can play a vital role in your online marketing campaigns. It is estimated that the average person sees around 5000 ads...

How to Tell a Seductive Story

How to Attract an Audience by Integrating Content, Social, and Search

The 6 Elements of an Influential Web Experience

Jana Seitzer on Bourbon, Journalism, and a Bad Archery Class

Jana Seitzer, owner of a marketing/communications and graphic design firm (Geek Girl Digital), and founder/editor-in-chief at WhiskynSunshine.com, joined me to chat on my podcast,...

4 Thoughts on the Future of CRO Even Though I’m Not a...

Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its im...

How to Ignite a Feeling in Your Audience