Much Obliged: The Power of Reciprocity
What do you think would happen if you sent out a large batch of Christmas cards early in the month of December — to complete strangers? Nothing? Maybe a few confused phone calls...
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Yahoo Search Marketing taking some notes from MSN AdCenter Pilot; Will Google follow?
Reading Search Engine RoundTable today I spotted this: According to an email received by a member of SEW forums, Yahoo will no longer allow bidding on brand keywords by non-bra...
shoemoney.com/2006/02/23/yahoo...Click, Whirr, Buy
The proprietor of a Native American jewelry store in Arizona was having trouble selling her inventory of certain turquoise pieces. Despite the fact that the jewelry was of high qu...
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Plan for piracy, how I do it
Pirates are everywhere MATEEEEE ARGH! In today’s world of trying to make money online you HAVE to plan for piracy. If you ever do anything that smells a LITTLE bit like success p...
shoemoney.com/2006/02/20/plan-...Top 5 Blogging Clichés That Need To Die
5. The word “kerfuffle.” 4. I’m not calling it “Web 2.0” because it’s just so over. 3. Referencing “Denton” and “Calacanis” in the same overly-reverential sentence....
copyblogger.com/top-5-blogging...The Definition of Irony
In the NBA All-Star theatrics tonight, 7-footer Dirk Nowitzki won the 3-point shooting contest and 5-foot-9 Nate Robinson won the slam dunk competition. But the story is even bet...
copyblogger.com/the-definition...0-systems.com needs some serious seo help
I first came across this 0-systems.com site because I noticed they used to resell my content…. I asked them to stop and they did… I think. They have to be spending a lot of money o...
shoemoney.com/2006/02/18/0-sys...Who Knew Sex Had This Effect?
Robert Scoble has created a “Fun With Search Engines” experiment involving the nonsense tag brrreeeport. Scoble’s search engine prank then morphed into how to get on the blogging A...
copyblogger.com/who-knew-sex-h...I want a title
Every-time I hear my wife use her title I think its so cool and I have to get one. She calls room service and is like, “this is Dr Schoemaker I need more pillows” then they call b...
shoemoney.com/2006/02/17/i-wan...The Greatest Sales Letter of All Time
In line with my advice to study advertising copy that works, I thought I’d share what many consider to be the most successful sales letter ever. The following is an excerpt from...
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