The Structure of Persuasive Copy
We’ve seen that the purpose of each element of copy is designed to get the first sentence read, and from there keep the reader engaged step by step to the conclusion. We know to...
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How to Write Headlines That Work
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your wor...
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Matt Cutts memo to Shoemoney – ‘I cant be bribed’
So I emailed my friend Matt over @ Google the other day asking him what size and where I should send his Official Shoemoney Shirt to. He replied with this – Hey, we try to kee...
shoemoney.com/2006/01/21/matt-...Seo contest lets rankings speak for themselves
I made a site for stats on the Redscowl Blusingsky contest. Its located here Basically every 4 hours it queries multiple data centers takes the averages for ranks with safe searc...
shoemoney.com/2006/01/20/seo-c...To Be or Not to Be?
Now that’s a question. The first six words of Hamlet’s Act III, Scene 1 soliloquy are without doubt the most famous line William Shakespeare ever wrote. It’s also one of the mos...
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SEO Copywriting is Dead
Before we get further into our “Copywriting 101” series of posts, I thought I’d tell you what NOT to expect. If you’re here looking for tips on SEO copywriting for your blog, you...
copyblogger.com/seo-copywritin...Fame, Love, Redemption, Violence…
Given the topic of today’s article, I just had to link to this Times Online (UK) article (via Seth Godin). Seth calls it the “headline of the year,” and I have to agree it’s an ex...
copyblogger.com/fame-love-rede...Don’t Read This or the Kitty Gets It!
Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not...
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Whats my domain worth and how do I handle the sale?
The most common question from people in email or in person is “what is my domain name worth”. I always ask them if the have people interested or not. The answer is usually no, foll...
shoemoney.com/2006/01/14/whats...Alexa makes right with me
A while a go I posted about Alexa where they had my site mixed up with another. I noticed yesterday that now its right. Check here if you care
shoemoney.com/2006/01/13/alexa...
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