Do Consumers Control the Future of Mobile?
In 2007, Ad Age named the “Consumer” the agency of the year. One year prior, TIME named “You” person of the year. Both publications cited consumers’ newfound ability to help facili...
tune.com/blog/consumers-contro...
How To Use Retargeting With Social Ads
Last September, Facebook made a drastic change to its EdgeRank algorithm that significantly impacted the reach of page posts. The result of this change caused almost every organic...
tune.com/blog/retargeting-soci...
Google Tweaks Enhanced Campaigns for the Better: Ad...
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on t...
ppchero.com/google-tweaks-enha...
Popup Generates 69% Less Clicks Than In-Post Ad in Half the Time
Not too long ago, upon a friend’s recommendation, I’ve decided to give a new WordPress plugin a try. It was Super Popup, a neat little tool for creation and management of popups in...
amnavigator.com/blog/2013/04/1...
Case Study: How to Build a Vast Audience by Mastering the Art of the Interview
Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression. But, instead of getting frustrated at...
copyblogger.com/srinivas-rao-c...
Scribe for Microsoft Word: Content Marketing from Your Desktop
Let’s face it: a lot of us still write in Microsoft Word. I know I do. And in the corporate world, it’s not even an option. Microsoft apps are just what you use. Why not do mor...
copyblogger.com/scribe-for-mic...
I am speaking at Intersect 2013 this Friday!
This is a great event for any of you locals to come out and hear me speak about my experiences of running a start up. This marks the seventh year of this event and there is a long...
shoemoney.com/2013/04/09/i-am-...
How to Create a Successful Mobile Strategy
In 2013, mobile advertising spending is expected to triple to more than $4 billion, and could increase to more than $7 billion next year according to eMarketer. In light of these n...
tune.com/blog/create-successfu...
AOL CEO Tim Armstrong: Content Drives Targeted Advertising
It’s no secret that content is king. But content alone is not what will drive increased revenue, profits and a positive ROI for your brand’s marketing strategy. During the opening...
tune.com/blog/aol-ceo-tim-arms...
The Power of Universal Analytics In the Palm of Your...
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?”...
ppchero.com/the-power-of-unive...
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