Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.”...
amnavigator.com/blog/2013/10/1...
Increase the Power of AdWords Scripts With a Few...
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most use...
ppchero.com/increase-the-power...
5 Reasons You Should Embrace Rejection
Chances are, you read the title of this post and huffed, “I hate rejection! Rejection, I will dance upon your grave!” The good news is that you’ll never stop experiencing reject...
copyblogger.com/embrace-reject...
Mobile App Attribution: A Horse of a Different Color
Anyone who thought the transition from online advertising and attribution to mobile app advertising and attribution would be an easy one was wrong. Granted, advertising’s move towa...
tune.com/blog/mobile-app-attri...
New Filters for PAR Programs
Recently, we added new filters to the PAR Program to help users identify who is very active on social media. These new features can help users to know who they should be paying ext...
shoemoney.com/2013/10/09/new-f...What One of the World’s Great Novelists Learned About Writing from David Ogilvy
Salman Rushdie is one of our greatest living novelists. His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers,...
copyblogger.com/copywriting-og...
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream
Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its prod...
amnavigator.com/blog/2013/10/0...
Key Technology & Marketing Forces Impacting Mobile App Downloads
Within the last few weeks, Gartner announced that the number of overall mobile app downloads (both free and paid) will soar to 102 billion by the end of this year, up from 64 billi...
tune.com/blog/key-technology-m...
Taming the Beast: Ad Testing for Large Accounts [Webinar]
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to...
ppchero.com/taming-the-beast-a...
Wait, Was That a Click or a Conversion?
That’s the problem with discussions of social media ROI today. Unless your company ponies up for enterprise level social media management software, you’re left to use free or low...
copyblogger.com/social-convers...
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