New Language Around IDFA Delivers Much Needed Clarity to the Mobile Advertising Industry

Apple and others in the industry have placed a strong emphasis on user privacy in recent years (e.g. the deprecation of UDID and MAC address). Today, Apple announced a new developm...

Charity Thursday – Help Syrian refugees

Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon It’s been a while since I did this...

What Would You Do For 100,000 Organic Impressions and Over 6,000 Clicks Every Month?

If you are looking for the next “brand new-shiny object” traffic strategy, no need to read further. This post is about an average small business owner, Peggy Mace, in a competitive...

Final Championship in Search Marketing Madness!

We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championsh...

Clean Out Your PPC Clutter: New Toolkit!

Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have so...

The Benefits of Viewing Affiliates as a Branding Channel

It’s called performance marketing for a reason. You pay only for specific results like sales, leads, or downloads. It’s why the industry has had so much success in the first place—...

Agile Content Marketing: How to Attract an Audience That Builds Your Business

It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy...

There's No Distance Too Far for the World's Best PPC Conference!

Skimlinks Editor & Intelligent Linking: Interview with Alicia Navarro

Half an hour ago Skimlinks, a technology provider used by thousands of website owners for monetization of their online properties, unveiled their new Skimlinks Editor. The new vers...

Why Parallax Design Doesn’t Have to Tank Your SEO

Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, because any desi...