9 PPC Hacks You Should Be Using - New Whitepaper!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. Thi...
ppchero.com/9-ppc-hacks-you-sh...
A Global Cost View Across Digital Channels in Analytics
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different market...
ppchero.com/a-global-cost-view...
Authority 2015 – Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins
This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on t...
copyblogger.com/authority-2015...
App Marketing Conversations: The Impacts of Apple Pay
Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketi...
tune.com/blog/app-marketing-co...Morning Clicks: Facebook Expanding Mobile Ad...
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of...
ppchero.com/morning-clicks-fac...
Industry Trained – A Girlfriends Guide to Affiliate Management a 3 Part Series
Part 1 – Are you Industry Trained? I started in affiliate management in 2003 and I feel that was part of the wild west of the affiliate industry. Those beginning years for me wer...
shoemoney.com/2014/10/08/indus...
Build Your List and Make Your Audience Love You with Recurring Content Events
You know the drill: another day, another piece of content to connect with your audience. You churn out post after post, social media update after social media update — typing, ty...
copyblogger.com/recurring-cont...
Driving Phone Conversions – Let’s Talk
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services...
ppchero.com/driving-phone-conv...
Tips for Getting Results with an Inherited PPC Account
I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects throu...
ppchero.com/tips-for-getting-r...
Learn how to not let your traffic bounce today at 2:00 PM PST with Ryan @BounceExchange
What is Bounce Exchange and what does it mean? It’s a company, and for them, it means transforming ‘bounced’ website traffic into revenue. And by ‘them,’ I very much am referring t...
shoemoney.com/2014/10/07/learn...
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