Who's Coming to Hero Conf 2015?
Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We’ve shared with you our incredible...
ppchero.com/whos-coming-to-her...
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new th...
ppchero.com/whitepaper-10-ppc-...
Using Segmentation and Behavioral Targeting to Capture Mobile Users
For the past several years, experts have been predicting the domination of mobile Internet use. In 2014, their predictions came true as Internet traffic from mobile devices like sm...
tune.com/blog/using-segmentati...
How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for...
ppchero.com/how-yahoo-stream-a...
Data and Privacy: Conversations and Trends from Q1 2015
March is always a big month for privacy – kicking off with National Consumer Protection Week and the IAPP Global Privacy Summit in DC, along with related announcements from regulat...
tune.com/blog/data-privacy-con...
How to Write Headlines that Get Results
Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why...
copyblogger.com/headlines-that...
The Critical Importance of the Pre-Sell
What stops people from buying from you? Why do some launches fall flat? In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy...
copyblogger.com/product-pre-se...
Rebooting Dukeo: Time for a Fresh Start
Advertisement Like every good TV shows or movie franchises, there comes a time for a reboot! I have received numerous message from readers wondering what happened to me. Well, I...
dukeo.com/rebooting-dukeo/Shopify Review: Easily Setup Your Ecommerce Store
Advertisement Online sales for the U.S. market for this year are expected to hit $224.2 billion, a 15.4 percent increase over last year and the numbers are only going to continue...
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Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?
Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean? On the latest episode of The Lede, the sec...
copyblogger.com/choose-yoursel...
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