On Being Yourself for a Living
Fulfilling work is built on who you are and what you love. – Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life This week, Editor-in-Chief host Stef...
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Does Audio Create Authority Faster Than Text?
Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to...
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5 Ways to Create the Perfect Ending that Your Content Deserves
The end of your article is one last final opportunity to catch and keep the attention of a reader. Don’t screw it up. The sad thing is that the closing section of an article, sal...
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10 Ways to Piss Off David Ogilvy (Free Poster)
You won’t like David when he’s angry. Sure, he may be a gentleman with brains, but this English oven salesman turned chef turned farmer turned advertising giant has a temper. F...
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Optimizing User Experience with Deferred Deep Linking
Mobile users have largely grown accustomed to the process of clicking on an ad and being redirected to the app store to download an app. However, the user experience and paths to c...
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Deep Linking Now Available from Facebook Ads
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon Many marketers have been using Fac...
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Importance of Keeping Your Site Secure
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon One of the most important assets y...
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Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition
How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention? And why did Tony re...
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6 Simple Rules for Writing Effective Dialogue
Why talk about dialogue in a podcast about online writing? Dialogue builds tension and allows you to show instead of tell. And so much more. People love to read dialogue. We g...
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4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and au...
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