The Monkey & The Cat: When To Ignore CTR
Click-thru-rate (CTR) is a basic concept of paid search. It is defined as clicks divided by impressions and is a measure of people that see an ad and actually click through to the...
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Rapid-Fire Takeaways from Authority Rainmaker
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering q...
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The 3 Types of Trolls You Meet Online (and How to Deal with Them)
Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. If you spend any time o...
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The Princess of Profanity on Finding Your Voice as a Writer
Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you. Whenever host Demian Farnworth talks...
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The Bobby McFerrin Plan for Creating a Remarkable Business
I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than tha...
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5 Proven Ways to Empower Your Apps and Increase Engagement
When it comes to your app’s health, acquiring users is only half of the equation. You must also keep them coming back and hold them there for as long as possible. We can all take a...
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Two Reasons Why I Don’t Buy Into The Quality Score Hype
I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and...
ppchero.com/two-reasons-why-i-...
Creating Visual Content: The Favorite Tools and Tips for Non-Artists
You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness. These days, you can find easy-to-use free tools that wil...
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Josh Pigford on Shipping, Hiring Smart People, and Not Being Epically Wrong
Today’s guest on Hack the Entrepreneur is a self-proclaimed maker — but host Jon Nastor would call him an entrepreneur, writer, designer, developer, and master marketer. He has b...
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The Oddest Story About Overcoming Obscurity You’ll Ever Hear
It’s a monumental moment in the history of Rough Draft because we are going to break — for the first time ever — the monologue mold of Rough Draft. In fact, we’re going to do it...
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