How to Roll Out the Red Carpet on Your Home Page
Your home page makes an important first impression … and you only have one chance to make it. You have the opportunity to begin a long and fruitful relationship if you set your h...
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9 Copywriting Books for Web Writers
Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need to read t...
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5 Insider Tips to Make More Sales During Your Webinars
Hosting your own webinars can be incredibly frustrating. It seems like your competitors are all making tons of money by presenting free promotional webinars. They deliver great c...
copyblogger.com/webinar-sales/
The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making, including myself. This mistake isn’t seen outwardly in day-to-day PPC management, but it most de...
ppchero.com/the-client-relatio...
3 Ridiculously Awesome Resources To Prevail Over...
PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can’t (and shouldn’t) do o...
ppchero.com/3-ridiculously-awe...
Will Millennials Kill Email Marketing?
The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people. But that doesn’t mean Mi...
copyblogger.com/millennial-ema...
What’s Your Favorite Word?
In this episode of Editor-in-Chief, discover why you should let go of your preferences to become a more mature writer. Examine your writing like an Editor-in-Chief to keep your a...
copyblogger.com/favorite-word/
The 8 Rules of Ruthless Editing from David Mamet
No one wants to write dull, lifeless copy that lulls even the most hyper people to sleep. Certainly not you, right? But why do we find it so hard to write what we want to say in th...
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8 Conversion-Boosting Ways to Personalize Your Content
Quick quiz: What would you be willing to give up to receive information that interests you? Chocolate for a month? Your smartphone for a day? Sex? Sounds crazy, but according t...
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Content Marketing Means Much More to SEO Than Link Building
In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when vario...
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