3 New Ways to Write a Headline (and When to Use Each)
Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter. Get it right, however, and the world will beat a path to your door....
copyblogger.com/rd-headline-us...
How to Grow an Audience on LinkedIn by Repurposing Content
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood. Content...
copyblogger.com/ld-linkedin-re...
Business and Marketing for Artists and Creative Workers, Part Two
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system. He also didn’t win a fat grant or find a rich benefactor. In...
copyblogger.com/cp-marketing-f...
6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content
Podcasting is the Andy Warhol of content marketing. During the 1950s and 1960s, Warhol created a unique story proposition by exploring the link between art and popular culture....
copyblogger.com/repurpose-audi...
Stepping up Your Fair Information Practices
Last week, Facebook held Privacy@Scale, a privacy conference with a unique focus – the end user. These days, the agenda at most privacy events is almost always focused on legal o...
tune.com/blog/stepping-up-your...
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague und...
ppchero.com/top-performer-camp...
Beyond Chitchat: Here’s How to Extract Expert Knowledge From Your Next Interviewee
What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners? For several years, I worked as a radio producer for...
copyblogger.com/extract-expert...
Website Colors: How to Choose and Use Them
Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly. When you’ve got your website colors working right, your brand will look p...
copyblogger.com/hp-web-colors/
Lindsay Ostrom on Making the Leap from School Teacher to Full-Time Food Blogger
Today’s guest on Hack the Entrepreneur is a blogger, food enthusiast, and entrepreneur. Along with her husband and business partner, they have created Pinch of Yum and Food Blogger...
copyblogger.com/he-lindsay-ost...
Want Copy That Actually Works? Start with Mass Desire
We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these “mass desires.” An...
copyblogger.com/rd-mass-desire...
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