The Overlooked ‘Details’ that Can Get Your Business Noticed
You’ve told people what you do and they’re still not interested? The answer might be right under your nose … In this episode of Hit Publish, we’re going digging for gold as we l...
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How to Price Your Product so Your Prospect Says Yes (Yes!)
It was the year 2003. I was in Australia speaking at my first marketing conference. Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. T...
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The Psychology Behind Winning Email Subject Lines
A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment. Nor...
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SEO Conferences and the Future of Live Search Events
Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry. You’ll learn about launching a conference company in the current world of s...
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You’re Doing This One Thing Wrong In Digital Marketing
So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with h...
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How to Find Top Competitors Using SimilarWeb for Your Search Campaign.
Share Tweet LinkedIn 1shares This is a really handy feature of SimilarWeb that I use when building out keyword lists of competitors for my search campaigns on adwords. This...
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A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing
When a publication does not want to publish your writing, what is the best way to proceed? This week on Editor-in-Chief, you’ll learn a productive way to take action after an edi...
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Darren Rowse on the Intersection of Blogging and Digital Commerce
We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it b...
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All Great Writing Boils Down to These 4 Emotional Appeals
Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, shar...
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5 Ways a Penalty Can Dramatically Improve Your Call To Action
One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to a...
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