The Right Way to Think About Google
Oops, they did it again. Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding...
copyblogger.com/how-to-think-a...
Pitching In-Person: Benefits Of Vetting PPC Agencies...
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department...
ppchero.com/pitching-in-person...
[New Whitepaper!] 16 Surefire Tactics That Will Stand The...
With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platform...
ppchero.com/new-whitepaper-16-...
The Clear-Copy Rule of Writing for the Web
“So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.” That’s Tim Biden, during a Twitter conversation about wr...
copyblogger.com/rd-clear-copy-...
Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)
And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it? The episode was inspired by a statement...
copyblogger.com/sr-podcasting-...
Full Schedule Now Live: Explore Our New Advanced...
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls int...
ppchero.com/full-schedule-now-...
How to Adapt Your Media Content to Fit Your Customer’s Needs
How can you adapt your content in real time, so that your visitor sees exactly the right message for him? Find out in this episode of The Mainframe. In the second part of the t...
copyblogger.com/mn-adapting-co...
How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network
My house was packed with more than 40 women, and we were all chowing down on casseroles, salads, and brownies. In February 2012, I hosted a potluck dinner for my networking and...
copyblogger.com/professional-s...
40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out
By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course. So, we are presenting this quick reminder and providing a bit of ins...
copyblogger.com/last-chance-sh...
Should You Build Traffic Before Selling On Your Website?
Should you start selling from day one, or should you wait until you have an eager and willing audience? If there were an easy answer, this question wouldn’t keep coming up. There...
shoemoney.com/2015/08/13/shoul...
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