An Advocate Who Helps People Change the World with Content Marketing
There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to. The common thread? Amy hel...
copyblogger.com/content-advoca...
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new pr...
ppchero.com/why-you-need-to-co...
AdWords Releases New Shopping Metric For The...
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose b...
ppchero.com/adwords-releases-n...
How to Rev Up Your Article from the Start
Cartoonists don’t think straight. If you tell them about cars, they think of chewing gum. If you talk to them about dinner, they think of heel balm. In short, they force-fit...
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Making The Case for Attribution: Prove The Entire...
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, pot...
ppchero.com/making-the-case-fo...
Mobile marketing: Brazil by the numbers [Infographic]
Brazil is an untapped market for advertisers and app developers, with more and more people buying smartphones each day and looking for interesting apps to download. See why Brazil...
tune.com/blog/infographic-mobi...
[New Webinar with Quantcast!] Why a Programmatic...
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right d...
ppchero.com/new-webinar-with-q...
ad:tech New York 2015 TUNE recap
Keeping in tone with ad:tech London last month, ad:tech New York had mobile in the forefront. Thousands of brands, agencies, media owners, tech providers, and investors gathered at...
tune.com/blog/adtech-new-york-...
3 Resources to Help Content Marketers Learn About Smart Web Design
I like to snack. I’m a big snacker. And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer. Recently, I studied the wrapper o...
copyblogger.com/web-design-con...
Welcome to Your Front-row Seat on (Mobile) History
Ever wonder what it would be like to have a front-row seat on critical events in history? The opening skirmishes of the American Revolution, Churchill’s “we shall fight on the beac...
tune.com/blog/welcome-to-your-...
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