[New Whitepaper!] The PPC Account Audit Survival Guide
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you jus...
ppchero.com/new-whitepaper-the...
HasOffers Now Supports View-through Attribution for TUNE Attribution Analytics Marketers
Advertising attribution can be tricky to measure with many questioning if they are actually giving credit to the right source. This is especially true when a consumer sees an ad an...
tune.com/blog/hasoffers-suppor...
An Advocate Who Helps People Change the World with Content Marketing
There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to. The common thread? Amy hel...
copyblogger.com/content-advoca...
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new pr...
ppchero.com/why-you-need-to-co...
AdWords Releases New Shopping Metric For The...
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose b...
ppchero.com/adwords-releases-n...
How to Rev Up Your Article from the Start
Cartoonists don’t think straight. If you tell them about cars, they think of chewing gum. If you talk to them about dinner, they think of heel balm. In short, they force-fit...
copyblogger.com/rev-up-article...
Making The Case for Attribution: Prove The Entire...
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, pot...
ppchero.com/making-the-case-fo...
Mobile marketing: Brazil by the numbers [Infographic]
Brazil is an untapped market for advertisers and app developers, with more and more people buying smartphones each day and looking for interesting apps to download. See why Brazil...
tune.com/blog/infographic-mobi...
[New Webinar with Quantcast!] Why a Programmatic...
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right d...
ppchero.com/new-webinar-with-q...
ad:tech New York 2015 TUNE recap
Keeping in tone with ad:tech London last month, ad:tech New York had mobile in the forefront. Thousands of brands, agencies, media owners, tech providers, and investors gathered at...
tune.com/blog/adtech-new-york-...
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