A Mobile Earthquake: Parse Announces Shutdown
Last week, the mobile community felt tremors from an unexpected earthquake. Parse, a mobile back-end as a service (MBaaS) company, announced that effective January 28, 2017, the se...
tune.com/blog/a-mobile-earthqu...
The 79-Year Master Plan for Becoming Unforgettable
During his career he was loved, hated, admired, dissed, fought over … but never ignored. His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipri...
copyblogger.com/picasso-social...
[New!] Guide to Facebook Advertising - The Basics
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you’ve decid...
ppchero.com/new-guide-to-faceb...
Tell Me Where It Hurts - A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to...
ppchero.com/tell-me-where-it-h...
Why a Comprehensive Content Marketing Strategy Includes Podcasting
What if there was a way to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just t...
copyblogger.com/podcasting-con...
10 Visual AdWords Reports You Should Be Using
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever. This handy tool all...
ppchero.com/10-visual-adwords-...
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated w...
ppchero.com/3-reasons-not-to-r...
SEO and ASO are Merging: Here’s How to Stay Relevant
Google’s enabling app discovery via mobile search. Apple’s indexing apps for valuable content and functionality. And Google is testing streaming apps like movies, enabling use with...
tune.com/blog/seo-and-aso-are-...
How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them. T...
copyblogger.com/how-to-write-c...
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords,...
ppchero.com/how-to-determine-y...
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