Rainmaker Rewind: A Theory of the Universe of Nonfiction Books (and the Art of Creative Theft)
This week on Rainmaker Rewind, Pamela Wilson and Jeff Goins from the podcast Zero to Book explore the predictable structure of nonfiction books and what that means for your writing...
copyblogger.com/rainmaker-rewi...
What You Should Expect From Expanded Text Ads
By now, you may have heard a thing or two about Google rolling out Expanded Text Ads. If you haven’t yet heard, Google announced that advertisers will now be able to write longer,...
ppchero.com/what-you-should-ex...
Earning Trust Through Data Security: 4 Questions All Tech Companies Should Consider
Tech companies around the world should prepare to comply with the depth and volume of changes recently mandated by the General Data Protection Regulation (GDPR). What’s underlying...
tune.com/blog/earning-trust-th...
Membership Sites Defined in 60 Seconds [Animated Video]
Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve pub...
copyblogger.com/membership-sit...
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School ...
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic i...
ppchero.com/new-whitepaper-4-t...
Don't Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I’m sure there are mor...
ppchero.com/dont-be-afraid-to-...
Google Announces Conversion Import For Salesforce
Are you tired of endlessly tracing leads from Salesforce back to AdWords? Maybe you’re not even able to trace Salesforce leads back to AdWords, but you feel that SURELY some of you...
ppchero.com/google-announces-c...
The Secret to Powerful Products that Sell: Meet Tara Gentile, Creator of ‘Quiet Power’
Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to...
copyblogger.com/tara-gentile-s...
Udemy Hacked Usernames & Passwords Captured (Irresponsible Response)
This morning Udemy employee, Company Director Veronica Spindler sent out an email to Udemy users. The Subject was “Media Docs” and contained a link appearing to go to what normal...
shoemoney.com/2016/06/08/udemy...
How Sales Stays Informed In The Digital Marketing World
When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important thing...
ppchero.com/how-sales-stays-in...
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