SEO Defined in 60 Seconds [Animated Video]
How do people find what they’re looking for on the web? Search engines. And in order for business owners to ensure that their content appears as the most relevant resource for...
copyblogger.com/seo-defined/
An HR Intern’s Inside Look At Hanapin
One would think an intern’s first month at an up-and-coming digital marketing agency may only offer a mere glimpse into its many functions, but my experience at Hanapin has given m...
ppchero.com/an-hr-interns-insi...
[New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads...
Considering that 76% of people who search for something “nearby” visit a business within a day, and as much as 28% of this group will complete a purchase, the need for in-store att...
ppchero.com/new-whitepaper-6-w...
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I all...
ppchero.com/reimagining-the-cl...
The battle of price models – CPA vs CPI
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon The world of Media Buying is a tri...
kjrocker.com/cpa-marketing/the...
How I Cut Costs By 20% Using Monthly Bid Schedules
I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to...
ppchero.com/how-i-cut-costs-by...
3 Cs that Reveal the Quality of Your Blog Post
If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat. As the Editor of a na...
copyblogger.com/quality-check-...
Making the Most of the iOS Search Ads Beta
You’ve likely heard by now that Apple is releasing Search Ads for the App Store to deliver improved app discovery (and a new revenue stream). Apple is starting with an opt-in beta...
tune.com/blog/making-the-most-...
[New webinar with GumGum!] Introducing In-Image Advertising
In-Image advertising allows you to overlay ads on editorial photos, where a user’s attention is actively focused, creating higher viewability and engagement, and a better consumer...
ppchero.com/new-webinar-with-g...
How To Use AdWords Attribution Models
There are more ways than ever to track and measure where your audience is coming from and how they are converting. However, are you tracking all performance fairly? In this post, w...
ppchero.com/how-to-use-adwords...
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