How Should You Use Display Advertising?
Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “...
ppchero.com/how-should-you-use...
Become addicted: 8 (good) habits for ad networks to pick up
Running an ad network means around-the-clock work. From keeping up thriving relationships with publishers, to watching metrics and making sure revenue is coming in, you’re really b...
tune.com/blog/8-habits-success...
Expanded Text Ads: 7 Million Clicks Say They’re...
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you...
ppchero.com/expanded-text-ads-...
£300 Off Hero Conf London Ends Tomorrow!
25% Off Expires at Midnight BST, 29 July! Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular...
ppchero.com/300-off-hero-conf-...
Influencer Marketing Conference 2016 Coming to New York City
When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have b...
amnavigator.com/blog/2016/07/2...
4 Places Writers Leave Money on the Table
Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that wri...
copyblogger.com/promote-writin...
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the int...
ppchero.com/expanded-text-ads-...
Olympic PPC Ad Strategies
We’re a little over a week away from the opening ceremonies and the 2016 Olympic games are trending to exceed past benchmarks, most notably in media coverage and ad sales. For tho...
ppchero.com/olympic-ad-strateg...
Bidding Farewell to Adwords Converted Clicks: Don't Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable...
ppchero.com/bidding-farewell-t...
Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic]
“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe” So, who’s responsible...
copyblogger.com/content-editor...
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