Why I Don’t Put my eMail Address on my Business Cards
Last week was adtech NY and I go each time it is in NY. This year seemed smaller and I went to catch up with friends and ofcourse meetings throughout the day. I have learned over t...
ianfernando.com/2014/dont-put-...
This Simple Writing Technique Will Help You Overcome the Inertia of Perfectionism
When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Or maybe you can’t nail down your unique selling proposition that sets your business...
copyblogger.com/free-writing/
Getting Your Shopping Campaigns Holiday Ready
Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search resu...
ppchero.com/getting-your-shopp...
PPC Analytics Tactics That Can Make or Break Your...
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon y...
ppchero.com/ppc-analytics-tact...
Affiliate marketing and more with Zac Johnson on the ShoeMoney show
Zac Johnson has a blog where he talks in pieces about how he’s made millions from affiliate marketing. But you can tune in to the ShoeMoney Show and hear his story all at once, in...
shoemoney.com/2014/11/10/affil...
Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015
The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean...
copyblogger.com/authority-rain...
Keyword Bidding Strategies That Will Give You the Most...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understa...
ppchero.com/keyword-bidding-st...
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Ideally, this click would result in a conversion but that is not always th...
ppchero.com/what-is-cost-per-c...
Hey Marketers! Don't Forget to Advertise to Human Beings.
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy...
ppchero.com/hey-marketers-dont...
@BuySellAds…buys and sells ads! ShoeMoney FSF
Free Shirt Friday! This week’s shirt is from BuySellAds. You guessed it! They buy and sell ads! For online companies. Check them out here. If you would like to see your compan...
shoemoney.com/2014/11/07/buyse...
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