Against Attention: The Pre-Thanksgiving Manifesto
Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it does...
copyblogger.com/attention-mani...
Super Early Bird Pricing Expires Sunday!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you’ll get the best price on registration to Hero Conf eCommerce Summit, January 22-2...
ppchero.com/super-early-bird-p...
Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You the...
ppchero.com/why-you-cant-just-...
8 PPC Experts Share Secrets For Optimizing Your PPC...
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalis...
ppchero.com/8-ppc-experts-shar...
TUNE Now Available on Segment
We are excited to announce TUNE is now integrated with Segment, a customer data hub, one library that allows you to collect and send data to and from any service, platform or app....
tune.com/blog/tune-is-now-avai...Jay Baer on “Generosity Marketing” and the Power of Business Podcasting
You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In...
copyblogger.com/jay-baer-inter...
Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility
Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their expe...
copyblogger.com/emotional-appe...
Planning A Knockout 2015 PPC Strategy [New Webinar With...
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you t...
ppchero.com/planning-a-knockou...
Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical...
ppchero.com/utilize-and-test-h...
You are probably wondering, WTF happened to me… well…
Share Tweet LinkedIn 0shares Sorry I haven’t been around posting much lately, truth be told I submerged myself into the abyss of secrecy because I was testing something cra...
iamattila.com/the-dumpster/you...
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