How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC. Before we discuss...
ppchero.com/how-to-build-a-ppc...
AWE. Special AdCombo giveaway.
Hello friends! We keep sharing with you the most important news about upcoming AWE17! You already know that AdCombo Team is going to have a gorgeous booth with an entertainment z...
blog.adcombo.com/awe-special-a...
Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks
Fraud lives in the dark, and where there’s a lack of transparency all the way from advertisers to customers, fraud grows. But fraud is also disproportionately a factor for larger...
tune.com/blog/5-ad-networks-hi...
How to identify and combat auto-redirect click fraud
In the rapidly developing mobile ecosystem of the advertising world, fraud is running rampant (and largely under the radar). With some ad verification companies estimating marketer...
tune.com/blog/identify-combat-...
Work Hard, Play Hard in Ibiza
Ibiza If you work hard, it’s only fair that you play hard. @robinroyhansen has got it right by ripping jet skis through crystal clear waters of Ibiza, followed by a Mavis dron...
mrktrs.co/work-hard-play-hard-...
Our Top Speakers Return to London - Register Now at...
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes...
ppchero.com/our-top-speakers-r...
In Case You Missed It: Robots Taking Over PPC!
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these n...
ppchero.com/in-case-you-missed...
Universal App Campaigns Vs. Mobile App Install Campaigns
How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30%...
ppchero.com/universal-app-camp...
How to Create Custom Audiences for Facebook Ad Manager/Power Editor with Ease
Share Tweet LinkedIn 18shares You may, or may not know that the Facebook Audience Insights tool is total crap. It doesn’t let you target every interest that comes up in i...
iamattila.com/facebook/how-to-...
What Not to Do (in Content Marketing)
Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselve...
copyblogger.com/copyblogger-we...
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