How Search Engines Work, Part One
There are a few important details every web writer should know about how Google does its job. So we need to back up just a little bit. We need to talk about how people actually f...
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The Business of Local (and Localized) Search
Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations. For example, a search for “car insurance” yields five...
copyblogger.com/local-search/
Does Hitting Publish Make You Want to Puke?
Have you ever hovered over the “Publish” button while your stomach churned? Have you hesitated to make your website live because you’d rather stay invisible? Does putting your...
copyblogger.com/hit-publish/
Website Blunders: How to Look Like a Pro (and Not Like a Fool)
We all know we have just a split second to make a great impression online. Users hover over their mouses, ready to click away from your site if they don’t like what they see. The...
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[Tune of The Day] Marlon Roudette – When The Beat Drops Out
Share Tweet LinkedIn 0shares What an EPIC new track! Enjoy Marlon Roudette – When The Beat Drops Out Lyrics When the beat drops out and the people gone will you still...
iamattila.com/tune-of-the-day/...
Step-By-Step Excel Reporting - A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For exam...
ppchero.com/step-by-step-excel...
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hyp...
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Save Time On Tactical PPC Work
After you do all of the hard work analyzing your account, you’re going to need to implement some changes. Whether it’s bid changes, new campaigns, or pausing keywords; getting into...
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Looking For More Revenue? 7 Ways To Profitably Expand...
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your...
ppchero.com/looking-for-more-r...
Announcing Search Marketing Madness 2015
With the NCAA tournament play-in games starting tomorrow, we’re proud to announce the brackets for our annual Search Marketing Madness tournament. Our brackets include 16 of the be...
ppchero.com/announcing-search-...
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