3 Smart Ways to Out-Test the Competition
You’ve been there, and I have too. It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recordi...
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Uncertain Waters: Dealing With Executive Management...
A member of my client’s senior leadership team recently left the company. This void has led to an uncertain future for the marketing department. Decisions currently being made can...
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The Right Way to Approach Branding Your Podcast
You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right f...
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The No Sidebar Guide to DIY Podcasting
In a world filled with ambitious online entrepreneurs, it’s time to jump ahead and learn how to produce your own podcast. Audio is a great way to create content and No Sidebar ho...
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The Two Kinds of Knowledge Every Writer Needs
So far, Rough Draft host Demian Farnworth has asked: Do you have the right strategy? Do you have the right technique? Today’s question is … Do you have the right knowledge? Ame...
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Deadly Conversion Busters: How to Make it Easier to Buy
Are you trying too hard in your sales letters and landing pages? Which elements are hindering, rather than helping, your conversions? Join The Mainframe hosts Tony Clark and Ch...
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The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)
Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world. It can be a conversation — a cocktail party — or a content distrib...
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When To Hire Your First Employee
This is the first of a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we’...
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Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the l...
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The Crazy Thing Writers Do to Become Exceptional
Wrestling with a 2,000-word essay is not unlike birthing a calf. A life is at stake here. Your job is to make sure it survives. In Demian Farnworth’s experience, great writers ha...
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