The 8 Rules of Ruthless Editing from David Mamet
No one wants to write dull, lifeless copy that lulls even the most hyper people to sleep. Certainly not you, right? But why do we find it so hard to write what we want to say in th...
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8 Conversion-Boosting Ways to Personalize Your Content
Quick quiz: What would you be willing to give up to receive information that interests you? Chocolate for a month? Your smartphone for a day? Sex? Sounds crazy, but according t...
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Content Marketing Means Much More to SEO Than Link Building
In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when vario...
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Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs,...
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The Powerful Resource You’ve Always Wanted When Presented with Creative Challenges
In the fall of 2008, I had every aspect of running my online copy editing business carefully mapped out — but the unpleasant reality that callously illuminated my pretty little map...
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[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service ca...
ppchero.com/new-whitepaper-9-w...
Dynamic Search Ads: An Underused Way to Grow Your...
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where...
ppchero.com/dynamic-search-ads...
Revealed: The Perfect Blog Post Length
Here’s a million-dollar question: Is there a magical blog post length? In other words, should you aim for a word-count sweet spot? The answer is no; there is not an ideal word co...
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Deadly Conversion Busters: Turning Fear Into Trust
Is fear stopping your audience from engaging, subscribing, or purchasing? How can you turn that negative into a positive, while helping you stand out in your market? In this e...
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The Importance of Treating Sponsorship Like Partnerships
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The...
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