Liveblogging "Micro-Moments: The New Battleground For...
On May 5th, Google introduced “Micro-Moments.” These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today,...
ppchero.com/liveblogging-micro...
My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92...
ppchero.com/my-2015-google-sho...
How to Start Using LinkedIn (The Right Way)
Successful marketing on LinkedIn starts with optimizing your profile, and this episode of The Missing Link shows you how. Your LinkedIn profile is one of the most important eleme...
copyblogger.com/ml-right-way-t...
3 New Ways to Write a Headline (and When to Use Each)
Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter. Get it right, however, and the world will beat a path to your door....
copyblogger.com/rd-headline-us...
How to Grow an Audience on LinkedIn by Repurposing Content
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood. Content...
copyblogger.com/ld-linkedin-re...
Business and Marketing for Artists and Creative Workers, Part Two
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system. He also didn’t win a fat grant or find a rich benefactor. In...
copyblogger.com/cp-marketing-f...
6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content
Podcasting is the Andy Warhol of content marketing. During the 1950s and 1960s, Warhol created a unique story proposition by exploring the link between art and popular culture....
copyblogger.com/repurpose-audi...
Stepping up Your Fair Information Practices
Last week, Facebook held Privacy@Scale, a privacy conference with a unique focus – the end user. These days, the agenda at most privacy events is almost always focused on legal o...
tune.com/blog/stepping-up-your...
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague und...
ppchero.com/top-performer-camp...
Beyond Chitchat: Here’s How to Extract Expert Knowledge From Your Next Interviewee
What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners? For several years, I worked as a radio producer for...
copyblogger.com/extract-expert...
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