Darren Rowse on the Intersection of Blogging and Digital Commerce
We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it b...
copyblogger.com/nr-darren-rows...
All Great Writing Boils Down to These 4 Emotional Appeals
Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, shar...
copyblogger.com/rd-emotional-a...
5 Ways a Penalty Can Dramatically Improve Your Call To Action
One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to a...
copyblogger.com/improve-call-t...
The Write Way to Answer Your Most Pressing Questions
I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy. But it really works. And I want you to know about this simple habit, because th...
copyblogger.com/write-the-answ...
Is Your Agency Throwing Out These Red Flags?
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are vir...
ppchero.com/is-your-agency-thr...
4 Questions PPC Agencies Need To Be Able To Answer
When working in sales, there’s a certain routine you get accustomed to on calls with potential clients. You get used to fielding the same questions, and you should develop well tho...
ppchero.com/4-questions-ppc-ag...
How We Quickly And Profitably Ramped Up Spend
In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally bu...
ppchero.com/how-we-quickly-and...
Facebook to Give Video Creators 55% of Revenue from Suggested Videos
Share Share on Google Plus Share Share on Facebook Tweet Tweet this Pin Pin this Share Share on LinkedIn Share Share on StumbleUpon In an obvious attempt to lure vide...
kjrocker.com/social-media-2/fa...
Highlights from Cannes Lions 2015
The Cannes Lions International Festival of Creativity took place in the South of France just last week. Thousands of executives from global advertising, mobile, communications firm...
tune.com/blog/event-recap-cann...
TUNE Recognized for Employee PERKS by Seattle Business Magazine
There are certain moments in your life and career that make you stop, pause for a minute, and take stock of where you are and where you started. They don’t happen often but, when t...
tune.com/blog/tune-receives-sp...
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