How an Editor-in-Chief Creates Editorial Standards, Part One
Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce. Now that we’ve est...
copyblogger.com/ec-editorial-s...
The Law of (Content) Attraction
You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life. At its most simplistic, it...
copyblogger.com/business-attra...
3 Ways – How to Come Up with Angles for Android App Install Campaigns
Share Tweet LinkedIn 28shares The following guide is my exact method on how I come up with angles for App Install Campaigns on Android. If you are into running iOS apps, t...
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The Right Way to Think About Google
Oops, they did it again. Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding...
copyblogger.com/how-to-think-a...
Pitching In-Person: Benefits Of Vetting PPC Agencies...
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department...
ppchero.com/pitching-in-person...
[New Whitepaper!] 16 Surefire Tactics That Will Stand The...
With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platform...
ppchero.com/new-whitepaper-16-...
The Clear-Copy Rule of Writing for the Web
“So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.” That’s Tim Biden, during a Twitter conversation about wr...
copyblogger.com/rd-clear-copy-...
Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)
And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it? The episode was inspired by a statement...
copyblogger.com/sr-podcasting-...
Full Schedule Now Live: Explore Our New Advanced...
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls int...
ppchero.com/full-schedule-now-...
How to Adapt Your Media Content to Fit Your Customer’s Needs
How can you adapt your content in real time, so that your visitor sees exactly the right message for him? Find out in this episode of The Mainframe. In the second part of the t...
copyblogger.com/mn-adapting-co...
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